How I created my wine label. 54 years in development…

I was born in 1973 and so the title of this blog is alluding to work my mother did in 1970 which I, in a way, continued 54 years later. I was genetically predisposed to make these labels in the artistic manner my mother practiced. Art was the only subject that I got a F for at school so sometimes you have to wait long to find your artistic expression to manifest.

My mother’s Masters degree in History of Art was focused on bronze work and so after university she went to the UK where she made the brass rubbings below that hung in our family home on the farm where we grew up. In her later years she discovered felting.

When we thought about designing the wine label we thought what do we like most about our other packaging and is there a way to use that language on a wine label. The pig cutout stands out. (Not that we are not proud of being the only folk in South Africa (enabled by our friends at Gastro Foods) to cure our outdoor raised pork without added nitrates, nitrites or phosphates.)

Having a cutout of a vine leaf did not work in the first design. Then we tried images of vine leaves which did not work either and finally I had a rare bright idea and thought to make an image of the actual vine leaves from each individual vineyard. My friend, the artist Michele B, has experience of rubbing and the photos below are of how we have created the labels with vine leaves I harvested earlier that morning.

There are currently 3 wines in the range. A Chenin Blanc. A Red Blend which is a Merlot/Cabernet Sauvignon blend and a Rose made from Shiraz. We will be releasing a standalone Merlot in time. Hence 4 leaves for the labels.

The magicians at Spier Wines (my collaborators in bringing you these fine wines) then took my artwork and produced the labels below.

What we have also done is tasted the wines with our charcuterie and come up with what we think is the best pairing. This as well as the tasting notes (both nose and palate) are on the back label.

These wines have been organically certified since 2015.

Finally when you see the box below know that you are in for a treat.

Angus

15 July 2024

 

20 Responses

  1. Awesome Anguish, as always your beautiful produce has its roots the responsible production of fine quality. Best of luck my friend, we need more darmers like you!

  2. Santie would be very proud of your thought process Angus, and the end product is superb.
    I feel deeply touched and proud of you.
    Santie lives on leaf by leaf. Gentle, carefully considered, artistic, created with love.

  3. Angus this is more than special my dear friend and canoe brother. Soooo proud if you! May you enjoy every drop of the wine with family and friends. You’re mom was very special in all aspects, she loved her awesome children. Stay safe and treasure your mom’s love and life forever. Kind regards Ilse ✨️

  4. A really thoughtful tribute to your Ma, Angus. Santie would have been proud of the ethos that drives all you do.

  5. I love the process and progress as you now get an A+ in art. Santie is beaming. Love the pairing with the Charcuterie recommendation and I can’t wait to do some tasting. So happy for you and to see this dream manifest!

  6. What a beautiful homage to your mum Angus. The labels are stunning and all the more special having been done by your hand.

  7. Thrilled and delighted. An ‘F’ for Art but an “A+” for Creativity. Your Dad is proud indeed.

  8. your launch posting on insta this last week. wept joyfully of santie i knew instinctively that Santie was embeddded somehow in the production of this range of wines and of course its fellow range of Charcuterie . may u forage forward a dynstasty for regenerational agric . organic food / wine production. with strength and determination …

  9. Angus, this is more than special. Congratulations. Santie would have been so proud. She gave me one of those stunning brass rubbings and your process is as through.

  10. My Groot Maat- jy is blessed met baie talent- emotional love in the label- will be transferred to the sucsess of the wine😎

  11. Congratulations on the launch of your wine range! The creativity of your label design is truly impressive.

  12. This is such an amazing story Angus. I love too that the labels have parts of the vineyards and parts of you in them.

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