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I am dropping my egg price by 12%. Thanks to you dear consumer.

When we last changed our egg price, in April 2013, we increased it to R2.71 each (R32.52 per dozen). With immediate effect the eggs now cost R2.39 each (R28.68 per dozen). That is a drop of 12%.

As I explained in April 2013 (click here) there are three components to our costs. Labour (40%), Food (40%) and Fuel (20%). I also explained that we would not move our price for 18 months. Food and Fuel are down 4% each since April 2013. The real impact has been on labour costs. We, or rather my hens, are laying more than twice as many eggs as in April 2013. Then I employed 4 people in our chicken team whereas today I employ 5.

We have been able to grow our chicken business because you, dear consumer, are supporting us. Thank you.

Our hens overnight and lay their eggs in Eggmobiles. Click here if you want to know what an Eggmobile is.

We have the only egg operation in this country that generates Carbon credits. Or reverses global warming if you want to think of it that way.

We are also one of only two genuine free range egg operations in the country (the others are local and are called Usana). If you are interested in finding out more about how the national chain retailers are pulling the wool over your eyes with free range eggs then click here.

Our feed is 85% non GMO which no one else can claim. No regulatory authority anywhere in the world requests mandatory chronic animal feeding studies to be performed for GMO’s. By buying GMO food you are spending your money with a corporation and not a farmer. A corporation is concerned about it’s share price in next quarter whereas a farmer is concerned about his grandchildren. Here is a dairy farmer writing a great article on GMO’s. It has been a long drama getting my feed to being 85% non GMO. Please click here if you are interested.

We have a bottled, scrambled egg and egg whites also in 1 litre bottles. These prices remain unchanged.

We don’t have an additive in our chicken’s feed that gives the yolks colour. Ours are almost orange because of the chlorophyll the hens consume in the pasture grasses and legumes they devour daily.

Finally I have bought a packing machine so there will be no mistakes in allocating the right eggs to the right customers. Large to restaurants etc.

Angus

P.S. Now that you have waded through the writing above here are some recent photos from the farm.

My hens are so wild from being truly free to range that my Rhodesian Ridgeback gets hen pecked and comes to find safety in my arms.

If you look very carefully you can see an Eggmobile in the distance. These girls are in the clover.

As you can see there are very few hens inside an Eggmobile. The black boxes in the middle are where they lay their eggs and the wooden rafters around the sides are where they sleep at night, safe from the Rooikat.

Despite a winter storm coming on strong (the wind is blowing their tail feathers to attention) these hens are out doing what they do best. Foraging for bugs and grazing the pastures whilst at the same time fertilising out of their back ends so that next time there are more bugs and a denser pasture.

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