A lot of butcheries are making claims that their beef is all of the above. The Agricultural Product Standards Act 1990 (click on the green, twice, to download the Act) states very simply that you cannot make any claim which directly or by implication creates or may create the impression that meat or a carcass is of a special or particular quality other than a characteristic referred to in these regulations, may not be marked on the container of meat or stamped on a carcass.
The relevant sections of the Act are 3 and 19.
Our global warming reversing beef does not fall foul of these regulations as we have trademarked our protocols with SAMIC, the Red Meat Industry policemen, and accordingly our beef is rollermarked as per the photo below. Our rollermark is SPIERPR for Spier Pasture Reared. Our protocols are on the SAMIC website.
(The ox above was Limousin/Angus cross. A blog will follow soon on the benefits of the Limousin, primarily in terms of dressing out %. Also it’s double muscling or profit gene.)
Have you seen the rollermark on your so called free range/grass fed/pasture reared beef? Can you trace that beef to the farm where it was raised? If it is not rollermarked with a SAMIC registered mark then it could come from your friendly local feedlot.