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Elaboration on selling illegal grass fed/pasture reared/free range beef.

Dear Reader.

A lot of butcheries are making claims that their beef is all of the above. The Agricultural Product Standards Act 1990 (click on the green, twice, to download the Act) states very simply that you cannot make any claim which directly or by implication creates or may create the impression that meat or a carcass is of a special or particular quality other than a characteristic referred to in these regulations, may not be marked on the container of meat or stamped on a carcass.

The relevant sections of the Act are 3 and 19.

Our global warming reversing beef does not fall foul of these regulations as we have trademarked our protocols with SAMIC, the Red Meat Industry policemen, and accordingly our beef is rollermarked as per the photo below. Our rollermark is SPIERPR for Spier Pasture Reared. Our protocols are on the SAMIC website.

(The ox above was  Limousin/Angus cross. A blog will follow soon on the benefits of the Limousin, primarily in terms of dressing out %. Also it’s double muscling or profit gene.)

Have you seen the rollermark on your so called free range/grass fed/pasture reared beef? Can you trace that beef to the farm where it was raised? If it is not rollermarked with a SAMIC registered mark then it could come from your friendly local feedlot.

I also have a second trademark registered. It is called Cape Veld Beef. More information on recent activity on this label is here.

We have our own butchery on the farm now. Details about available produce is here. You can also click on BUY MEAT at the top of the page.

Stay well




  1. Post comment

    It will also have a yellow color- not the chalky white color of store bought beef. Also, meat bought in the grocery store will have more moisture, or water, because it is wet aged, vacuum sealed and shipped to the stores from the huge processing plants., try this..

  2. Post comment

    Hello Farmer Angus! Hope you guys are having good weather there. I was just checking out your blog again and seeing what was new. Good article! A lot of people are now coming to me looking for good grass fed beef in Gauteng but we don’t have many. Pity. Please tell me when you expand to this side 🙂 People are also looking to alleviate health conditions such as MS with better nutrition. In a way, we eat what our animals eat!

  3. Post comment

    Hi Farmer Angus

    We have recently passed the Grass fed association of South Africa audit for free range beef and for grass fed seasonally should be able to go that route. We will also be audited by SAMIC for the certification of Grass Fed under GFASA. This may be the route for smaller producers to go and certainly for farmers like us that procure beef matured on the hood from smallholder farmers and emerging producers!

    Warm regards
    Agrisat Beef Hub, Escourt, KZN


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